You did it! Mattel and Barbie drop the deforestation

Posted by jamie — 5 October 2011 at 11:42am - Comments
Ken dumps Barbie: banner on Mattel HQ
All rights reserved. Credit: Greenpeace
Ken dumps Barbie: how our campaign launched in June

You read that right – following over half a million emails sent by you, Barbie has realised that toying with deforestation is no game. Mattel, the company behind Barbie, has decided that being involved in the destruction of Indonesia's rainforests is bad for business as well as the planet, and has dropped deforestation from its production line.

Hasbro event hit over rainforest packaging

Last edited 13 July 2011 at 3:36pm
13 July, 2011

Word famous toy company Hasbro, makers of Monopoly and the Transformers, have had their key event showcasing this year’s possible Christmas bestsellers disrupted by environmental campaigners over the company’s refusal to stop using rainforest packaging for their toys.

The event, held in London’s West End, is billed as a chance for Hasbro’s key retailers to “come and see the top must have toys and games from Hasbro this Christmas”.

Call Mattel about Barbie's deforestation habit

Posted by jamie — 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

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